Gina Tricot and IFS Retail

Whether you are a man or a woman, if you are living in Northern Europe, it is hard to miss all the new stores being opened by Gina Tricot—and at record speed. Gina Tricot is a family company whose business concept is to sell clothes to fashion-conscious women. Its strategy of offering new items every week puts tough demands on the business. But then again, this is a young, creative and demanding company that wants to achieve a lot in the shortest possible time. And with IFS Applications at the heart of its ERP solution, it is succeeding.

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