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ORACAL USA, the American arm of the 200-year-old German signage technology company ORAFOL International, sells imprintable films that can be used to “wrap” signage onto vehicles ranging from passenger cars to city buses. The company’s products are also distributed to highend auto body shops and have been featured on the MTV television show Pimp My Ride. During the selection of an enterprise software product to replace the company’s separate customer relationship management (CRM) and enterprise resources planning (ERP) systems, rapid implementation was a concern. ORACAL Director of IT Todd Smith rejected solutions from Oracle and SAP early in the process. Flexibility and scalability were other concerns. “We knew we would not use everything that SAP or Oracle® Applications would provide,” Smith said. “We needed Tier 1 software without the Tier 1 price, and IFS allowed us to pick and choose our business model at a modular level. At one point, we will require fuller functionality as ORAFOL is currently constructing a manufacturing facility in Savannah, Georgia. At that point, we will have the ability to add functionality as necessary.” Even without purchasing software over and above what was necessary to handle distribution and inventory functions, Smith said IFS Applications has already proved to be flexible enough to quickly enable additional functionality on the fly. “We were not doing EDI (electronic data interchange), and then our largest customer came to us and wanted to do EDI,” Smith said. “Three weeks later, we were doing EDI. The software is excellent in its flexibility and ability to facilitate change.” Benefits
- Agility and scalability
- Rapid, step-by-step implementation
- Tightly integrated ERP and CRM
- Tier 1 capabilities without the Tier 1 price
Facts about ORACAL USA
A division of ORAFOL International, ORACAL USA manufactures and markets a wide range of premium pressure-sensitive films for sign, screen print, and digital imaging applications in the United States, Canada, Latin America. and the Caribbean.
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