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We believe that customers are retained as a result of superior performance across the entire customer lifecycle, not as a result of superior sales processes. Therefore, IFS Applications focuses on all the customer interaction and management processes along the value chain, involving people throughout the organization (development, planning, support, financials, quality and more) and building customer loyalty. If the main sales argument is “satisfied customers”, a customer lifecycle management perspective is essential for retaining and developing existing customer relationships in all parts of the organization. An integrated solution like IFS Applications fits especially well where there is a need for extensive back-office information to achieve customer lifecycle management. The primary goal is to enable our customers to support their customers.
The portal gathers the information
The portal solutions in IFS Applications present our customers with a role-based “dashboard” that displays all relevant customer data in one, user-customized, screen. This may contain information on the company,
agreements, contacts, service orders, etc. The portal also makes it easier to share business critical information across the organization, which provides everyone—management, marketing, field service, partners, and sales—with a consistent view of the
customer.
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