Interest in Enterprise 2.0 Social ERP

Ubiquitous and highly intuitive consumer technology, the increasingly distribued and geographically dispersed nature of the workforce and the spectacular rise of social media are allinfluencing the way business software is deployed and used. Company-wide enterprise applications including enterprise resources planning (ERP) and enterprise asset management (EAM) are not immune from these trends. As a result, vendors are experimenting with integration between enterprise software, typically involving customer relationship management (CRM) with social media tools like Twitter or Facebook. In some cases, software vendors are already offering functionality to deliver benefits of enterprise 2.0, enterprise functionality with integrated, built-in Web 2.0 technologies.

In August 2010, a study of 325 executives at large to middle market manufacturers was conducted by IFS North America and Affinity Research Solutions, Boston, to better understand the degree to which manufacturing executives feel various approaches to marrying social media and ERP are desirable.

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