IFS is a proud sponsor of the IBU World Cup Biathlon
IFS has been a sponsor of Biathlon for many years. Since 2011 we’ve been the official data sponsor for the IBU World Cup and a team sponsor of the Swedish Biathlon team. At the Biathlon World Championships 2019, IFS is a national partner. Read more about the event at 2019ostersund.se.
In addition, IFS also has a partnership with the Norwegian biathlete, Tarjei Bø, who is one of the best biathletes in the world, with one Olympic gold and eight World Championship gold medals. As part of the partnership, Tarjei is helping with the development of Swedish talent, sharing his experience at an annual summer camp for trainees.
"I’m very excited about the partnership with IFS. Long term sponsorship is very important and makes it possible for me to achieve my goals. I look forward to developing biathlon as a sport and making it more visible to Swedish teenagers. Hopefully we will see many battles between Sweden and Norway in the future", says Tarjei Bø.
Read more about Tarjei Bø at tarjeiboe.com
“We are proud to sponsor a sport and a national team who shares our culture - flexibility, engagement and forte, says Glenn Arnesen, Regional President Europe at IFS. Biathlon is an important sport within many of our markets and we share many of the same characteristics and traits. We are both challengers who see adversity as an opportunity and we have both won many important battles over the last few years. We also have a unique culture and focus a lot on developing talents. With the sponsoring of Tarjei, the Swedish Biathlon team and Biathlon World Championships IFS wants to play an important role in the development of the Biathlon on a national as well as an international level.”