2011 April මස 26 වැනිදා Tuesday

Successful Implementation IFS ERP solution at SINGER PLC

Sri Lanka’s largest hom

Sri Lanka’s largest home appliance and electronics retailer, Singer has rolled out the largest web-based ERP ever deployed in the country and in South Asia made possible through the expertise of IFS and IFS Applications™.

Singer has one of the widest network spanning over 360 plus branches is now working on a single system enabling all outlets connected to act as a single business unit.

This allows the key users of the system to engage in more strategic work as the mundane day-to-day operations have are now a click of the button.

Singer Group CEO, Mr. Asoka Peiris said that the ERP solution implemented by IFS has been greatly beneficial in managing the company’s day to day as well as strategic operations. For instance, the company has the ability to locate inventory which is in demand in seconds, he said.

Commenting on the efficiency of the system Mr. Peiris explained that with introducing full HD televisions in 24” and 32” for the first time by Singer last December brought about a tremendous demand. This called for a transfer of inventory to saleable locations.

He said that with the adoption of the IFS ERP solution the company was able to sell off 95% of the shipment within that month. Previously, a person would have to call each and every location to find out if they had inventory that could be transferred. This was not easy as there were over 360 locations. With the ERP, every sales location is able to see the inventory they require and could request to transfer the inventory and even obtain the status of the inventory, Mr. Peiris said.

This new milestone achieved in Sri Lanka is key to showcasing the capability and capacity of the IT industry as a whole by becoming the centre of excellence for IT systems for large scale retail networks.

Based on this success of Singer Sri Lanka, the same solution is currently been rolled out in other Singer operations in Thailand, Pakistan and Bangladesh.

The entire resource pool was manned by talented Sri Lankans which included a wide spectrum of resource such as Project Managers, Project Coordinators, Consultants, Software Engineers, Technical Engineers, Trainers, multiple core teams, end-users, multiple third party vendors.

IFS South Asia, VP Jayantha De Silva said that it was a milestone for Sri Lanka “because it is considered to be the largest IT infrastructure project in the island.”

“When we took over the project we were confident that we could deliver. It has been one hundred percent successfully implemented,” he explained. While Singer has also benefited from this project so has IFS gained much experience in working on a project of this magnitude, Mr. De Silva said.

By covering over 360 plus branches of Singer from the South to the North of the island, IFS has been capable of bringing all under one system, it was pointed out. “This has proved that Sri Lankans can do a project of this size and nature in this country,” Mr. De Silva said adding that in the future they intend on taking this experience to engage in more international projects.

The system proactively guides the entire business process to work cohesively and seamlessly bringing considerable savings in all aspects providing actionable on-line visibility to the entire business. It has also enabled the entire branch network to function as one large virtual shop providing access to the entire product and services of the whole network accessible seamless from any branch.

At any given moment of time, the Singer head office is able to have visibility on every aspect of the business enabling cockpit type of control on every branch in the island at the touch of a button.

This provides for a seamless downward flow of product and services in the channels of branches and an efficient upward flow of cash and information between different control and operational business units.

Singer Director IT, Ajith Paranavitane said that implementing the ERP across over 360 outlets countrywide was no easy task.“It was the absolute commitment and drive of the Singer management team together with IFS consultants brought us ultimate success of creating a real time enterprise where business was able to instantly communicate with, respond and improve operations, leading to greater efficiency. The end result was creating visibility across the enterprise which allows Singer to become truly agile,” he said.

Having the right system in place provided the right strategic operational and management eco-system for Singer to expand over 50% in terms of number of branches with a healthy year on year growth in income and profitability.

Such an environment enabled Singer to be profitable during the difficult recession times and be the highest early gainer during the high opportunity business times which we see today.

IFS General Manager and Director Projects, Poorna Bandara said that the project scope entailed end-to-end computerization of the total business operation of Singer which includes the entire branch network, the singer warehouse which is one of the busiest warehouses in the country, highly optimized inventory management and distribution, Financials, the ISO certified network of service centers, state of the art human resource management processes and the popular express payment system providing integrated across the board visibility and control.

“Bringing over 1000 ERP users spread all over the country running hundreds of different synchronized ERP processes into such a large system was without doubt a challenge which required marshalling large number of highly skilled IT staff from both IFS and Singer exceeding 25,000 man-days and has become the reference case study for handling one of largest IT projects in South Asia.”

Power without control and visibility is of no use. Today Singer is equipped with both these aspects to embrace the optimistic business environment prevailing in the country to be the most coveted visionary market leader in the segment.

About IFS

IFS is a public company (OMX STO: IFS) founded in 1983 that develops, supplies, and implements IFS Applications™, a component-based extended ERP suite built on SOA technology. IFS focuses on agile businesses where any of four core processes are strategic: service & asset management, manufacturing, supply chain and projects. The company has 2,000 customers and is present in more than 50 countries with 2,700 employees in total. Net revenue in 2010 was SKr 2.6 billion.

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