Need help definig a successful omni-channel strategy?
Today, Retail success means reaching consumers wherever they are, on whatever device they may be using. As digital continues to touch every step of the consumer journey, retailers must make sure that their marketing strategies enable their customers to convert on any channel.
All omni-channel experiences make use of multiple channels, but not all multi-channel experiences are omni-channel. If your Retail channels don't work together it's not omni-channel. Most retailers today invest in a multi-channel experience and only think creative front-end technology and devices when they think Omni-Channel. If your back-end systems don’t support your front-end technology, your front-end omni-channel efforts might be wasted.
People no longer distinguish between mobile and desktop when it comes to shopping. In-store or online—it’s all the same as long as you deliver what you promise. It’s crucial to have the back-end ERP to give you the product traceability of your goods flow to ensure you can keep what you promise.
Retailers can gain revenue benefits from omni-channel shopping, but only if they know how to attract and connect with the omni-channel consumers, and thus they need to have a deep understanding of shopper behavior and how they can structure the company in order to act on this insight.
Download our resources around omni-channel on what are the underlying trends, how to build a successful strategy and how to succeed with omni-channel.
What omni-channel challenges, priorities and benefits are retailer facing and how do they prioritize?
How do you connect with the omni-channel shopper? And how do you ensure that your back-end system supports your front-end technology so you can keep what you promise?
How do you ensure end-to-end goods visibility, so you can plan and forecast supply, demand and inventory in real time to support your omni-channel front-end?